One common misconception about sleep training babies (also called sleep coaching) is that there’s only one way to do it. But this could not be further from the truth! In reality, there are a number of ways many parents can work to help their babies develop healthy sleep habits and stop waking up in the middle of the night or taking short naps. Some methods involve crying, but others involve little to no tears and are very gentle.
Some families opt to hire a sleep consultant or sleep coach to help them with sleep training. Just like deciding what sleep training method is best for your family, the decision to hire a sleep coach is a completely personal one. We talked to Rachel Turner, a certified sleep consultant and owner of Hello Sleep, and asked her how why a family might consider hiring a sleep consultant. Here's what she had to say: 
Sleep training is a loaded phrase, and one that is often used synonymously with letting your baby self-soothe, or “cry it out,” but that’s not the whole picture, says Alanna McGinn, a certified sleep consultant and the founder of Good Night Sleep Site. “It’s more about being able to teach your baby that they are capable of falling asleep independently,” she says. You want your baby to be able to nod off on their own—ideally without nursing, rocking or using a pacifier—because whatever tools they use to fall asleep at bedtime are the same things they’re going to wake up looking for during the night. Yes, this can feel unloving and even downright cruel. You’ll find experts on both sides of the issue: Breastfeeding advocates say it’s normal for babies of all ages to wake up multiple times to nurse, and even the sleep coaches interviewed for this article disagree with how much crying and distress are acceptable.
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