Some families opt to hire a sleep consultant or sleep coach to help them with sleep training. Just like deciding what sleep training method is best for your family, the decision to hire a sleep coach is a completely personal one. We talked to Rachel Turner, a certified sleep consultant and owner of Hello Sleep, and asked her how why a family might consider hiring a sleep consultant. Here's what she had to say: 
“The biggest reason why the solutions that work for one parent don’t work for another is simple. They’re not dealing with the same baby...sleep is a complicated issue and there’s very rarely one single thing that can remedy the situation overnight. A professional sleep consultant has the experience and training to recognize which problems result in specific symptoms, and can work with you to develop a personalized plan for your child that addresses those individual issues."

Some experts suggest techniques that are slightly different than these methods. Perhaps the best known is pediatrician Harvey Karp, author of The Happiest Baby on the Block. His method suggests a very specific routine involving the so-called five S's: swaddling, the side or stomach position (for calming your baby, not for sleeping), shushing, swinging, and sucking.


"When my son was younger, we often 'walked him to sleep' by putting him in a sling. Now that he's older, reading him a book, nursing, and cuddling does it. Also, we stopped fighting the earlier bedtime. Since he sleeps with us, he snuggles down with us, and it's become a habit that when the lights go out and Mommy and Daddy snuggle with him, it's bedtime. We rarely struggle with sleeping unless he's having bad teething pain."
It might be strange to think of sleeping as a skill that does not come naturally. As a new parent, you’re probably so exhausted that you pass out as soon as your head hits the pillow. Your baby, however, doesn’t have this same ability yet. Although they spend a lot of time sleeping, they need to learn when to sleep (day vs. night) and how to sleep. Until they do, they need your assistance, which is why you (as you should) help soothe them to sleep at bedtime and comfort them when they wake in the middle of the night. Sleep training is teaching your baby how to sleep without any help from you - just like you’re able to fall asleep without anyone there to help you do it.
Whatever you decide, remember that sleep training baby is different for everyone. You’ll always hear about a baby who was able to sleep through the night from day one, but don’t expect overnight miracles. So how long does sleep training take? Experts say most strategies will take a week or longer to implement, and sticking them out is key to making them work.
Sleep training is a loaded phrase, and one that is often used synonymously with letting your baby self-soothe, or “cry it out,” but that’s not the whole picture, says Alanna McGinn, a certified sleep consultant and the founder of Good Night Sleep Site. “It’s more about being able to teach your baby that they are capable of falling asleep independently,” she says. You want your baby to be able to nod off on their own—ideally without nursing, rocking or using a pacifier—because whatever tools they use to fall asleep at bedtime are the same things they’re going to wake up looking for during the night. Yes, this can feel unloving and even downright cruel. You’ll find experts on both sides of the issue: Breastfeeding advocates say it’s normal for babies of all ages to wake up multiple times to nurse, and even the sleep coaches interviewed for this article disagree with how much crying and distress are acceptable.
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