Some families opt to hire a sleep consultant or sleep coach to help them with sleep training. Just like deciding what sleep training method is best for your family, the decision to hire a sleep coach is a completely personal one. We talked to Rachel Turner, a certified sleep consultant and owner of Hello Sleep, and asked her how why a family might consider hiring a sleep consultant. Here's what she had to say: 
"I have a 5 1/2-month-old baby girl who has never once in her life "cried it out." From night one in the hospital, she has slept with me. She is rocked and nursed to sleep and when she starts to grunt/wiggle beside me, I simply shift near enough for her to latch on to my breast, and she nurses back to a deep sleep before either of us fully wakes. I follow Dr. Sears' attachment style parenting and my baby has never once in all her life cried during the night or even fully woken up."
"I have a 6-month-old who has refused to sleep longer than 30 to 90 minutes day or night since he was born! I've tried everything out there except CIO. He's strictly breastfed and relies on that or rocking to get to sleep. He doesn't know how to soothe himself to sleep, and he naps for only 15 minutes. I'm severely sleep deprived. I don't have the heart for CIO, but I think I'll try the revised method where you pat him down and reassure him lovingly while allowing him the opportunity to comfort himself. He's been co-sleeping since day one, and it's going to be tough, but I'm at my wits' end and cannot function."
A version of this technique called graduated extinction was popularized by Dr. Richard Ferber in his book “Solve Your Child’s Sleep Problems.” Here, parents check on their child at set intervals. Checks should be brief and to the point: Picking up your child, spending too much time hovering over the crib or otherwise offering more contact than a quick soothing word can be counterproductive. Some babies find these brief checks soothing and will go to sleep more quickly. Others will redouble their crying as soon as their parents leave the room. Parents need to make a judgement about whether or not checking in is helping their baby through this process. If you decide to use checks, I would recommend checking no more than every five minutes and resisting the temptation to check if your child seems to be calming down.
While researching the different sleep training methods to decide which one is right for you, also remember that every baby and every family is different. What one mom swears by, another mom swears off. You will see the most success from sleep training if you use your intuition to pick a method that you know you and your baby will be comfortable with.
Sleep training is a loaded phrase, and one that is often used synonymously with letting your baby self-soothe, or “cry it out,” but that’s not the whole picture, says Alanna McGinn, a certified sleep consultant and the founder of Good Night Sleep Site. “It’s more about being able to teach your baby that they are capable of falling asleep independently,” she says. You want your baby to be able to nod off on their own—ideally without nursing, rocking or using a pacifier—because whatever tools they use to fall asleep at bedtime are the same things they’re going to wake up looking for during the night. Yes, this can feel unloving and even downright cruel. You’ll find experts on both sides of the issue: Breastfeeding advocates say it’s normal for babies of all ages to wake up multiple times to nurse, and even the sleep coaches interviewed for this article disagree with how much crying and distress are acceptable.
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