Some families opt to hire a sleep consultant or sleep coach to help them with sleep training. Just like deciding what sleep training method is best for your family, the decision to hire a sleep coach is a completely personal one. We talked to Rachel Turner, a certified sleep consultant and owner of Hello Sleep, and asked her how why a family might consider hiring a sleep consultant. Here's what she had to say: 
Raising a healthy sleeper starts with a consistent bedtime routine. You can start enforcing this when your baby is roughly six weeks old. At the same time every night, read a book together, sing songs, and feed your baby before putting him or her into the crib. It may also help to get your child up at the same time every morning and put him down for naps at regular times.
"I have a 5 1/2-month-old baby girl who has never once in her life "cried it out." From night one in the hospital, she has slept with me. She is rocked and nursed to sleep and when she starts to grunt/wiggle beside me, I simply shift near enough for her to latch on to my breast, and she nurses back to a deep sleep before either of us fully wakes. I follow Dr. Sears' attachment style parenting and my baby has never once in all her life cried during the night or even fully woken up."

The most well known cry it out technique is the one developed by pediatrician Richard Ferber, director of the Center for Pediatric Sleep Disorders at Children's Hospital Boston. Ferber says that in order to fall asleep on their own and sleep through the night, babies have to learn to soothe themselves. Ferber believes that teaching a baby to soothe himself may involve leaving him alone to cry for prescribed periods of time.

But when he was about three-and-a-half months old, the routine fell apart. “I would feed him, but he wouldn’t be asleep at the end of the feed,” recalls Welk. “I would rock him until he fell asleep and put him down, and then he would wake up 30 minutes later and I would do it all over again.” Desperate for some rest, Welk brought Greyson into bed with her, but then she ended up just lying still, holding a pacifier in his mouth all night long. “I didn’t know anything about sleep,” says Welk. “I didn’t know you couldn’t just rock them to sleep and then put them down.”
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