Some families opt to hire a sleep consultant or sleep coach to help them with sleep training. Just like deciding what sleep training method is best for your family, the decision to hire a sleep coach is a completely personal one. We talked to Rachel Turner, a certified sleep consultant and owner of Hello Sleep, and asked her how why a family might consider hiring a sleep consultant. Here's what she had to say: 
Finding the ideal bedtime can be tricky in the first few months of life. Infants who take a late afternoon nap (say, 4 to 6 p.m.) may go to bed as late as 9 or 10 p.m. A good rule of thumb is that your baby will probably sleep three to four hours after his last nap ends, but you may need to experiment, adjusting your baby’s nap and bedtime schedule to figure out what works best.

The age of your baby might determine what kind of sleep-training method you choose, though. You could try a gentle shush-pat technique with a five-month-old, but you’ll likely have to leave a one-year-old in the crib as they protest (cry or scream) about the new bedtime arrangement. Don’t attempt a formal sleep-training method before four months, until your baby is able to go longer in between feeds and their circadian rhythm starts to develop. (Many babies this age still feed in the night—contrary to popular thinking, sleep training isn’t synonymous with night weaning.) Dickinson says that many four-month-old babies are biologically able to go through the night without a feed, but that doesn’t mean you shouldn’t respond and feed them if other methods of calming them aren’t working. Since every situation is different, we recommend checking with your doctor before withholding your baby’s night-time feeds.
Sleep training is a loaded phrase, and one that is often used synonymously with letting your baby self-soothe, or “cry it out,” but that’s not the whole picture, says Alanna McGinn, a certified sleep consultant and the founder of Good Night Sleep Site. “It’s more about being able to teach your baby that they are capable of falling asleep independently,” she says. You want your baby to be able to nod off on their own—ideally without nursing, rocking or using a pacifier—because whatever tools they use to fall asleep at bedtime are the same things they’re going to wake up looking for during the night. Yes, this can feel unloving and even downright cruel. You’ll find experts on both sides of the issue: Breastfeeding advocates say it’s normal for babies of all ages to wake up multiple times to nurse, and even the sleep coaches interviewed for this article disagree with how much crying and distress are acceptable.
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